I realized, while building my business 12 years ago, that even when times get tough with the economy, if we have a bad month for sales, or something external happens and sales slow down… I still have my list and I can always generate revenue.
Having a list has LITERALLY saved my business more times than I can count…
It helped me get through the biggest recession of my lifetime, twice (2008/ 2020)
Knowing how absolutely crucial it is to have and grow a list, you can imagine my shock… surprise - nay... UNMITIGATED AWE when I realized that most people are not taught to build a list from day 1 of their business.
It’s an absolute travesty to think there are people putting time, energy, and effort (not to mention a lot of money) into growing a business but they aren’t taught the fundamentals on how to grow a list to ensure that business stays viable for years.
“Your list will become the single most valuable asset you have…”
After running multiple businesses for the past 12 years I can say, without a doubt, if I had to start over from scratch the FIRST THING I would do is build a list.
Once I have a list, I can get traffic without having to pay someone like Facebook or Google to get it. Simple right?
I am about to prove that list building is the key to success in business, any business… (Mind blown emoji)
You see, at any given time, the audience you are trying to make buy your “thing” is in one of three “Camps”, but currently you are spending your time and effort focusing on the WRONG ONE. Oops…